Why I Incorporated My Podcast

4 minute read

This is a guest post by Samantha Lloyd, podcast extraordinaire at Float or Founder and digital marketing expert at Hover.

A lot of businesses and their founders know they should incorporate, but podcasters aren’t always as familiar with this. Many podcasters work with agencies who handle their monetization and get paid out as a “contractor” or “sole proprietorship,” so they don’t necessarily see why they would need to incorporate. The key thing to remember is that, if you’re a podcaster, you’re operating a content brand that is potentially earning, or going to earn, revenue. You’re a real business and you should set yourself up as one. The first step in treating your podcast as a legitimate company is by getti