This is a guest post by Samantha Lloyd, podcast extraordinaire at Float or Founder and digital marketing expert at Hover.
A lot of businesses and their founders know they should incorporate, but podcasters aren’t always as familiar with this. Many podcasters work with agencies who handle their monetization and get paid out as a “contractor” or “sole proprietorship,” so they don’t necessarily see why they would need to incorporate. The key thing to remember is that, if you’re a podcaster, you’re operating a content brand that is potentially earning, or going to earn, revenue. You’re a real business and you should set yourself up as one. The first step in treating your podcast as a legitimate company is by getting it incorporated.
When I started my podcast, Float or Founder, I knew I wanted to protect the brand that I am working so hard to build. I wanted to tell the world that even though podcasting is new to me, I have long term plans ahead for it. Though my personal and professional brand are intertwined (as are most people’s nowadays), I do not want them to be dependent on one another legally. Incorporation helped me handle all the things I wanted to accomplish with setting up my podcast. See below for some of the benefits you get when you incorporate your podcast.