Time Management Strategies to Grow Your Business

Sep 24, 2020
8 minute read

With so many tasks, meetings, and deadlines on the go, not to mention constant distractions, it can be a challenge to manage your time and be productive. Whether you’re a freelancer, a new entrepreneur, or maintaining a side hustle, time management strategies can be a great way to stay on track and stay productive. Good time management skills can make growing your business a more efficient process and help you achieve your business goals, often without costing a dime. Instead, you’ll need diligence and commitment to practices that will save you money and, most valuable of all, your time.

So, what does solid time management look like, and how can you master it? We’ve compiled a list of time management techniques for side hustlers, freelancers, and business owners. Though many of these strategies will work for anyone, we’ve selected the best ones for each type of entrepreneur so you can grow your business and thrive without burning out.

Time management strategies for side hustlers

As a side hustler, you’re likely working a lot of extra hours as you grow your business outside of your full-time job, and may find it challenging to get things done. Cultivate great time management skills as a side hustler with these tips:

Set an intention for each day

When it comes to time management as a side hustler, it’s important to start your day with a clear focus. Though it can be difficult to predict exactly how your day is going to turn out, it helps to set an intention so you have something to work towards. You can say this intention aloud, or write it down in a journal or a day planner at the beginning of your day or at night before you go to bed. For example, you might set a daily intention of getting an upcoming project completed or of contacting one or two new clients for potential work. 

Try to keep your intention achievable and reasonable, keeping in mind that you’re also committed to a full-time gig in addition to your side hustle. Making an intention that is short-term enough to complete within the time you have for that day will ensure you don’t feel too overwhelmed. 

Also remember that it’s completely fine if you don’t fully achieve your intention, as challenges come up and you’re often pulled in many different directions as a side hustler. Accept that you’re not perfect and not in control of every detail of the day, and just try not to lose sight of your daily intention as you go through your tasks for the day.

Plan around your most productive times of day

Are you an early riser, up and ready to go in the morning? Or are you more of a night owl, working away once the sun goes down? Identify what your most productive time of day is and plan your tasks around these times so you’re more likely to get them done. Schedule high-value activities for your most productive times, and less important tasks for later in the day, or early in the morning when you have less focus. This way, you’re setting yourself up for success and have the brain power needed to do deep work.

Also keep in mind that with some practice, it is possible to train your brain to be more productive in the morning or in the evening, particularly if these times work better for your schedule. If you find yourself burned out from late nights or too busy for early mornings, consider trying to switch up your most productive time of day.

Try using a timer to stay on task

Though it might seem old fashioned, a timer can be a great time management strategy, helping you stay on task throughout your day. Pull up the timer on your phone and set aside 15 minutes, 30 minutes, or an hour to work on a task on your to-do list. Use the timer to focus on one specific task for a set amount of time, and aim to get it done before the timer goes off. This time management strategy is particularly valuable if you are juggling a lot of tasks and are prone to procrastination. 

You can also use a timer to set breaks during the day where you stretch, walk around, or have a snack. This way, you can avoid getting too far into a task and mismanaging your time throughout the day.

Time management strategies for freelancers

One of the benefits of being a freelancer is you work on your own time and schedule, free from the 9 to 5 grind. But that means you might struggle with staying on task, especially when faced with deadlines and a long to-do list. We’ve got freelancers covered with these time management strategies:

Create a dynamic task list with high-value activities

A dynamic task list is a one that you update frequently throughout the day. Having a dynamic task list, rather than a static one, will ensure you keep your productivity top of mind and also gives you an opportunity to adapt to any challenges as they come up. Once you make your daily task list, revisit it often and adjust it as needed, putting high-value activities further up on the list. 

High-value activities are important tasks you need to get done. Though it might be tempting to put easy, nice-to-have tasks higher on your list, try to complete those high-value activities first. This is key to practicing good time management.

For example, you might have a task list with a high-value activity like preparing for an important meeting with a new client, along with other less time-sensitive items. Before you know it, you find yourself pulled into a discussion with a supplier about a different project or get a text about going for lunch with a work friend. To maintain good time management, rework your task list to accommodate these changes, keeping the high-value activity of preparing for your meeting at the top so it gets done.

Invest in time management tools

When it comes to making to-do lists and task lists, you might struggle with writing everything down or juggling too many notes in your day planner. You might also be stumped on how to keep up with your many projects and practice good time management day-to-day. Enter digital time management tools like computer programs and smartphone apps that make organizing your calendar much easier. Adding one of these options to your toolkit can save you hours of time, and streamline your task lists to make them more manageable. 

There are several free project management programs you can download to your computer or smartphone, including Toggl and Airtable. The free versions of these programs give you access to a smart calendar and customizable task lists, which you can update on the go, making it easier for you to track your projects and your to-do list.

If you’re juggling a lot of clients or a high number of projects, you may decide to invest in a project management tool with a monthly fee, like Asana, Trello, or HoneyBook, to help you stay organized and manage your time better. These tools have features custom made for freelancers.

Limit distractions and interruptions

Tuning out distractions is a key time management skill, especially these days. With distractions like social media, email, and the internet, it’s easy to spend a lot of time not tackling your to-do list. To limit distractions, consider putting your phone on silent or do not disturb. You could also leave it in a drawer or in another room so you can focus on the task at hand. 

If you work from home or in a co-working space, you may also struggle to limit interruptions when you work, such as meetings or casual chats by the coffee machine. To address these interruptions, close your office door at home or put on headphones to let others know you are focused on work. You can also set aside time in your shared calendar for focus time so colleagues or coworkers know when you are unavailable.

Get comfortable with saying “no”

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