Pivoting to Survive During the Pandemic
4 minute read

Entrepreneurship is not for the faint of heart; running a small business can be hugely challenging at the very best of times. (That’s what makes it so exciting, right?)
Enter a global pandemic.
When COVID-19 forced global lockdowns in March 2020, many small businesses scrambled to adapt their business models to a changing market.
These three Canadian entrepreneurs managed to pivot their face-to-face businesses to stay afloat––and even thrive––during the COVID-19 crisis. Here’s how they did it.
1. Astrid Park (Ottawa, ON)