Michaud: There’s a lot of competition, and it takes a long time. Working in B2B spaces are great in a lot of ways, and have their unique challenges. Sales cycles are very long, and building trust as a leader in the industry also takes a long time.
I wish I knew just HOW LONG things took. A year feels like a long time, but let me assure you, it is not.
I think I would have gotten on LinkedIn with a clear strategy sooner. It’s an excellent way to differentiate yourself and build an audience base. Creating content with LinkedIn has been a key component of my sales and marketing strategy.