Ownr Success Story: Business & Life Coach Negar Jafari of Innervibration
Negar Jafari is a life coach, business branding consultant, and motivational influencer who registered her business Innervibration with the help of Ownr in 2019. In this interview with Ownr, Negar takes us behind her thriving virtual business and reveals her mantra for growing a loyal social media following.
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Ownr: What is Innervibration?
Negar: Innervibration is a personal development brand I created to educate and inspire people to take control of their life and view their troubles in a new perspective, with gratitude, optimism and inner tools.
Ownr: What inspired you to follow this path and become a motivational influencer?
Negar: I have a background in the legal field, actually. I got a degree in Criminology and was looking to enter law school. Somewhere down that path, I was inspired by someone from my past to follow my purpose, and learn about human consciousness and the universe. I was inspired to give up a life of stress and live a life full of purpose and spiritual advancement
I decided to learn more, and eventually I switched from pursuing law school and a career in the corporate world to becoming a full-time life coach and business coach.
Ownr: What are your social media branding and growth tips for entrepreneurs and businesses looking to engage their audiences online?
Negar: This is a very complex question. To perform well on social media, you have to understand marketing psychology, which essentially is human psychology. This wave of social media is here to stay and I recommend that everyone do their businesses a favour and learn as much as they can about themselves in order to speak to their audience from a place of honesty and truth.
I see that a lot of people want to gain the fame and status because they TRULY believe that having more instagram followers validates their business and brand. That is simply not the case. I know people with 200 followers who are making seven times my income.
It’s very easy to get distracted by who’s doing what, and trying to copy that, but it defeats originality and creativity. Most business gurus I look up to are incredibly connected with themselves, their purpose, and their WHY. I think that’s the “secret”.
Be yourself. Definitely get inspired by other people’s success, but that is not a sign for you to do the exact same thing. Allow yourself enough room to be yourself. People are curious and interested in your failures, don’t hide it.
Ownr: What do you love about being your own boss?
Negar: I love waking up at 5 a.m. sometimes and asking myself, “okay where do I start?” I want to push my business a little further everyday. It’s ME making my dreams come true. There is no better high. I also really love taking my laptop everywhere, and just writing and working on my book, courses, and blogs. It’s really what fuels me.
Ownr: What do you remember about the initial days of starting Innervibration and the first few challenges you faced?
Negar: Before I talk about what my challenges were, I want to talk to the new entrepreneurs reading this. I want you to know that challenges and failures are always going to be apart of your journey. Not all failures are huge and devastating, but there will always be hiccups along the way. And I want to encourage you to NEVER stop finding solutions. THAT IS the secret to overcoming challenges and staying in business.
As for specific hurdles I faced, I remember in the earlier days, honestly everything was new and challenging. Finding someone to bring my vision to life on my website was a challenge. I had to go through many people before I built my current team. Not knowing where to start was a challenge, not knowing how to work each social media platform was a challenge, and most of all, not knowing how to monetize my business was a huge challenge.
Ownr: What has been your biggest success or earliest win with Innervibration?
Negar: My biggest success thus far has been to push through every single one of my sleepless nights, and learning to manage my stress. Learning to tell myself “I can fix this, I