Inside Ownr’s New Brand: What Entrepreneurs Can Learn from Our Designers

5 minute read

You may have noticed our recent makeover—we’re pretty proud of our new look and we’re so excited we get to finally share it with you. We sat down with Daniel Kaplan and Jess Atkinson, the creative director and lead designer on the project, respectively. They talked to us about colours, fonts, logos, and why simple is often best. See what they had to say about Ownr’s new brand and what advice they have for entrepreneurs working on their own brand.

Ownr: Tell us about the new branding.

Daniel and Jess: We initially started to update the look and feel of the brand for Ownr before they acquired Founded. When the Founded team joined, it was important to us to create a visual identity that we collectively felt represented entrepreneurs. Two teams merging with different experiences and ideas of what the brand should evoke can be challenging to balance. 

The original Ownr brand was done in a few days and since then, the team had take