You won't be shocked to know that Instagram is a key tool for eCommerce. According to the statistics, Instagram has over one billion accounts active around the world every month, and 90 per cent of Instagram users follow at least one business. All that to say—getting your business on Instagram is pretty essential.\r\n\r\nWith so many business owners focusing their energy on creating their businesses and connecting with potential customers using Instagram, it's important to have a clear and structured idea of what you want to do and how you want to stand out. As with any business, before you create a business plan or start pulling together a budget, you need an idea to jump start your efforts. \r\n\r\nIf you're interested in starting your own Instagram business but you're not sure what type of business to start, here are 20 awesome Instagram business ideas to inspire you.\r\n1. Instagram influencer\r\nInfluencer marketing is big business, with brands spending billions of dollars every year on partnerships with social media influencers. But how do you get to the point where companies are willing to pay you to promote their products, especially if you don't have a huge online following to begin with?\r\n\r\nFirst, choose a niche that you are interested in. Your niche could even be a combination of complementary topics, like food and travel or photography and makeup.\r\n\r\nNext, set up your profile using a business account so you have access to analytics on Instagram. Make sure to always tag brands in your photos and Instagram stories, and once you have an engaged following, you can start pitching yourself as an influencer to brands you want to partner with.\r\n2. Instagram social media marketing manager\r\nA social media manager works with other businesses to help them connect with customers by creating and implementing a marketing strategy. This can include tasks like writing and scheduling social media posts, creating advertising campaigns, and replying to comments and messages. A lot of small businesses struggle with digital marketing, so as a social media manager, you can entice them to invest in your paid services by offering exclusive marketing tips on your Instagram. Include a call to action so that you turn those followers into paying customers.\r\n3. Affiliate marketer\r\nAffiliate marketing is a way to make money advertising products without having to deal with things like inventory, packaging, and shipping. When you are advertising affiliate products, you will receive a unique link which you can share with your followers. Then, when they make a purchase using your link, you will receive a commission at no extra charge to them.\r\n4. Digital product seller\r\nThere are endless types of digital products that you could sell through Instagram. One of the huge benefits to selling digital products is that they become a passive income source. You'll have to put in the effort of creating the product, uploading it to your online store, and marketing it to your community on Instagram. But when someone makes a purchase, it is sent automatically, so you can sit back and watch the sales roll in. \r\n\r\nDigital products can be things like music, videos, graphic design templates, online courses, photos, services, and so much more. Once you have a product idea, conduct market research in order to determine whether it is a viable business idea.\r\n5. Photography\r\nWhen you're setting up an Instagram account for your photography business, you'll want to get specific about your niche. For example, you could choose to specialize in wedding photography, stock photos, or you could become a social media photographer and work with other businesses to create content for their social media profiles.\r\n\r\nIn addition to photography services, you could also choose to sell prints of your photos on an online store. Once you've decided what services you want to provide, figure out who your ideal client is so that you can target them in the content you produce on Instagram.\r\n6. DIY expert\r\nIf you love DIY and consider yourself a craft expert, why not turn your hobby into a side hustle and monetize what you do? There are plenty of different ways that you could go about making money by sharing DIY projects on Instagram. You could use Instagram as a platform for marketing the products you create, which are sold online. Another option is to create a YouTube account with longer DIY video tutorials, or you could sell courses teaching people how to do their own DIY projects.\r\n7. Food blogger\r\nAs a food blogger, you'll be able to make money by eating delicious food, taking photos, and writing reviews about the experience. Start by choosing a catchy, memorable username for your blog website and Instagram profile. Write your first blog post, and publish some photos with a teaser of what your post is about, to entice readers to click the link in your bio and read the full article. \r\n\r\nThere are a few different approaches you could take to earn money from your blog. You can be an affiliate marketer for food brands, you could sell your own products like merch or a PDF of food styling tips, or you could become a food influencer by partnering with brands to create sponsored content.\r\n8. Lifestyle blogger\r\nLifestyle bloggers can take different forms, so start by deciding what topics you want to focus on in your blog posts. For example, you could be a travel blogger, photograph street style, or share your personal life. Think about what topics you know a lot about and would feel comfortable talking about regularly. \r\n\r\nAfter you set up your blog online, focus on using Instagram to capture your audience's interest. Once you get them to your website, you can make money through selling advertisement spots, affiliate marketing links, sponsored posts, or your own products.\r\n9. Hair stylist\r\nInstagram is a great place to show off your hairstyling skills and connect with new potential clients. But how do you set up an Instagram profile to be an effective marketing tool as a hairstylist? \r\n\r\nFirst, set up an Instagram business profile and add a link to your website where people will be able to schedule appointments, purchase products, and learn more about the services you offer. Use your Instagram username, profile picture, and bio to communicate who you are, what you do, and how people can purchase your services. Instagram even has a "book" button that you can add to your profile, which links to several appointment booking apps.\r\n10. Makeup artist\r\nAs a photo sharing platform, Instagram makes an ideal place to promote your work as a makeup artist. Whether you're a cosmetics brand selling products, a freelance makeup artist, or a makeup influencer, you can use Instagram to connect and build your community. \r\n\r\nPeople love watching the makeup process, so consider using Instagram live to show your process in full or post full video tutorials using IGTV. You can also link to your YouTube page or sell makeup tutorials on your website.\r\n11. Sell handmade products\r\nWhether you're an aspiring jewellery maker or you want to sell clothes, you can use Instagram as a marketing tool to turn your creative hobby into a product-based business. Once you've decided what type of products to sell, set up your website with an e-commerce shop, and use your Instagram business account to link to your online shop. Conduct market research to determine your product pricing, write descriptive product listing, and use positive customer reviews to gain consumer trust.\r\n12. Travel ambassador\r\nAs a travel ambassador, you could get paid to travel and review hotels, restaurants, and local attractions. Travel brands like tour companies or travel agencies will hire people like you to promote their services by writing reviews and posting social media content. You could also set up a referral based business as a travel blogger, where you will make a commission when you refer people to a travel agency you've partnered with.\r\n13. Cosplay designer\r\nSocial media is often a hub for communities and fandoms, from the ultra-popular to the incredibly niche. Another creative business idea is to start a cosplay business, where you can sell anything from costumes to wigs to action figures and so much more. Some cosplay designers offer custom design services, where people can pay for you to create a costume for a specific character. Alternatively, you could offer cosplay related services like editing photos of people in their costumes to help bring the fantasy to life.\r\n14. Graphic designer\r\nSo many businesses use Instagram to promote themselves, but many don't feel comfortable creating graphic design content for their social media posts. Use Instagram to showcase your previous graphic design projects, whether they are personal work or designs you created for clients. You can tag past clients when you post the graphic design work you created for them. You could even offer a referral bonus to encourage clients to refer other people your way.\r\n15. Pet personality\r\nDo you have an adorable pet at home who you think the internet would love? People love cute pet photos. Did you know you can actually make a decent living by creating an Instagram profile for your favourite furry friend? It's a very crowded market, so you should try to find something unique that makes your pet stand out. For example, you could play up a certain characteristic or behaviour that is endearing and makes your pet memorable. Once you've established your account, you can start making money through sponsored content, affiliate marketing, and partnerships with pet product companies.\r\n16. Fitness coaching\r\nIf you love working out and you want to turn that passion into a career, there are tons of options for you to monetize a fitness Instagram account. Start by identifying your goals in the fitness industry. You could offer personal training from home, you could create workout videos on your YouTube account, or you could partner with brands to be a fitness influencer or affiliate marketer. Deciding which path appeals to you most will help you determine what kind of content you should create, who your ideal client is, and the kinds of brands to reach out to.\r\n17. Calligraphy\r\nLots of people and businesses hire calligraphy artists to make everything from handwritten menus and wedding invitations to branded content and logo design. If you have a talent for calligraphy, you can monetize your hobby by selling prints, doing custom work, or teaching others how to do calligraphy. Promote your products and services on Instagram, such as inspirational posts that are highly shareable, to get more eyes on your business.\r\n18. Live streamer\r\nUnlike other streaming platforms, you don't get paid when you do an Instagram live. However, if you're a live streamer on another platform, Instagram is a great place to grow your business and find new followers, as well as connect with other streamers in the industry. Use your Instagram profile as a highlight reel, so you can post teasers of your content that viewers can then check out your live streams. \r\n19. Brand ambassador \r\nAn online ambassador for companies is responsible for promoting and representing a brand. Many times, customers can become paid brand ambassadors, so make sure you're always tagging your favourite clothing brands in your posts. Don't just wait for brands to reach out to you, either. Be proactive and search for brand ambassador programs or reach out directly to your dream brands and pitch yourself by demonstrating that you have an engaged audience who are ready to buy.\r\n20. Review products online\r\nAs an online product reviewer, the most important thing is that people trust your opinion. That way, they can be confident that the products and brands you recommend are worth their money and you're not just promoting anything in order to get paid. Transparency goes a long way when it comes to building trust, and it’s important to follow Ad Standards Canada guidelines when creating a sponsored post or other branded content in Canada. To make it easier, Instagram now has a “Paid Partnership” tag, which spells out to your followers when something is a sponsored post. \r\n\r\nThese are just thought starters—there's an almost endless list of offerings you can put out on Instagram. The best way to start is to figure out what you're passionate about, then Ownr is on hand to help you make the rest a little less hard.