How to Successfully Set Up an eBay Store

Published On: Mar 11, 2021 | Read time: 5 min | Updated On: Aug 26, 2021 |

Long before there were the modern, varied online stores that we enjoy today, there was eBay. In fact, this global ecommerce giant has been around since 1995, when the internet was still a sea of obscure hobby sites and message boards, accessible mostly via dial-up connection. Fortunately for us, eBay has stood the test of time. In fact, it gives sellers instance access to 183 million buyers all over the globe searching for unique treasures.

In this article, we will be talking about the latter point—i.e. what exactly goes into being successful with an eBay store. After all, while one of the world’s most vibrant marketplaces offers lots of potential, getting started on it can be a tad intimidating. Allow us to help! 

Get ready, get set, sell: how to set up an eBay store

1. Register as an eBay seller

Before you get started with the set-up of your eBay store, you will need to register as a seller. In order to do this, you will need to provide your contact information, your credit card information, as well as access to your PayPal account. 

2. Choose a subscription level

eBay refers to running an eBay store as a “subscription.” To best suit the needs of a variety of eBay sellers, eBay offers three different subscription levels: basic ($24.95 CAD per month), premium ($74.95 per month), and anchor ($349.95 per month). 

Your subscription level will not only determine how many free listings you are allowed per month, but will also determine whether or not you will have access to dedicated customer support and certain visitor analytics, such as how often visitors return. eBay has a helpful guide to help you decide which subscription level is right for your business

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3. Choose a name for your store

Before you complete your eBay Store Subscription purchase, you will want to give your store a unique name. It is important that you put some thought into this—your store name will be used to create a unique URL for your business. If this step has you stumped, check out our guide on how to name your business

4. Personalize your store

Even though your store is being hosted on eBay, it’s still important to give it your unique touch! Once you have chosen your subscription level and chosen a name for your store, you will need to personalize your store’s page. Don’t worry! This is the fun part. A great way to start on the personalization process is to choose your page’s design and outfit your page with a business logo. It’s important to take your time while you come up with your company’s logo as it is an important part of your business branding

5. Fill your store with inventory

Once you have your store up and running, it’s time to add inventory! To provide your customers with a seamless experience, you can organize all of your inventory by category and can even choose to promote select inventory of your choice.

6. Welcome your customers

Once you have your eBay store up and running, it’s time to wave a virtual hello to your first customers! However, the old adage of “if you build it, they will come” isn’t always true. Before you see real business traffic, you may need to invest some time, energy, and money into marketing. It can be hard to know where to begin with this—it can help to read quick overview of some