Modern businesses require modern solutions to help them function at optimum levels. But modern solutions can often cost large amounts of cash that smaller businesses and entrepreneurs simply don’t have.
Automation sounds like one of those high-cost solutions that only the big guys can afford. But the truth is, even small businesses with limited budgets can fit automating tasks into their budget.
While 25 per cent of small businesses are already using automation to help their business grow, a staggering 57 per cent of businesses haven’t yet reaped the benefits of automation. But you don’t have to be one of the 57 per cent. There are automation solutions out there that are within your budget and easy enough for you to get set up.
How does workflow automation work?
Simply put, workflow automation uses a rules-based approach to automate otherwise manual work, specifically where tasks are uniform and repetitive. Even something as simple as shipping software utilizes automation.
Chances are, you’re probably already using some form of automation in your business, but don’t realize it. For example, if you use email marketing automation software to send a confirmation email to those who sign up to your mailing list, you’re already automating part of your workflow.
Likewise, if you’re using a system that tags those same people on your mailing list based on whether they open an email, or you’re using a scheduling system to post on social media, you’re already building your own marketing automation platform.
These small changes to your wor