Canadian Holiday Season: Consumer Shopping Trends

3 minute read

With the holidays just around the corner, people are excited to snag gifts for their loved ones. In a market where supply chain problems persist leading to out-of-stock possibilities and price fluctuations, many businesses can find it challenging to plan for this year’s holiday-shopping landscape.

To help Canadian entrepreneurs gain a stronger understanding of what to expect from consumers this holiday season, we ran a survey through the Angus Reid Forum. The results of this survey revealed that Canadians are planning to support local small businesses through the holiday season and are concerned about their ability to make it through the pandemic. 

As an entrepreneur, here are some key survey findings that can help your business:

1. Canadians want to spend more to support small businesses