As an entrepreneur, you wear many hats. You may be an expert in your particular product or service, but you’ll find that in order to grow your business, you have to master additional functions you may not be as familiar with.
One of these is marketing. An effective marketing strategy is critical to any business’ success. No matter what your business is, figuring out how to get in front of your audience and convince them to buy from you is a must.
Nowadays, marketing largely takes place online. While digital marketing may seem intimidating at first, it makes effective marketing strategies available to everyone. Even with a limited budget, you can use digital advertising techniques to start and scale your business. Facebook ads are one of the key channels for entrepreneurs, so let’s find out how exactly what they are and how they can work for you.