MARKET RESEARCH

Use the Value Proposition Canvas to Position Your Business for Success

Use the Value Proposition Canvas to Position Your Business for Success

Want some guidance to ensure your products match up with what’s most important to your customers? Then it’s time to check out the Value Proposition Canvas.

What is a Niche Market? 7 Niche Market Examples

What is a Niche Market? 7 Niche Market Examples

Entrepreneurs that successfully build brands that make money and create a loyal following dig into a niche market. Here’s what that means for your business.

What’s your Business’ Target Audience and What to do With it?

What’s your Business’ Target Audience and What to do With it?

It’s important to take time to get to know your business’ audience. Knowing who you’re talking to is the first step in understanding how to market your product to them.