Amazon Prime Day is just around the corner, and it’s time for sellers to start preparing. As one of the most important online sales of the year, the stakes may feel high for some vendors, many of whom have struggled to keep up with the ever-changing eCommerce landscape of the past few years.
Since its inception in 2015, Prime Day has become somewhat of a cult classic, causing loyal shoppers to be tuned into possible deals coming their way well ahead of time. As a seller, a little preparation goes a long way in helping you clear out inventory and hit sales goals. Here are some tips to keep in your back pocket as you prepare to make Amazon Prime Day a success for your business.