What Is a B2B2C Business Model and How You Can Benefit

5 minute read

You may already know that a B2B business model is one where companies sell to other companies and that a B2C business sells its products and services to customers directly. But where does B2B2C come in? 

At its core, the term B2B2C works to create a better customer experience for the end consumer, with a business playing an intermediary role to increase the